美國(guó)西北大學(xué)營(yíng)銷碩士專業(yè)介紹

 　　美國(guó)西北大學(xué)整合營(yíng)銷研究中心位于芝加哥北郊的西北大學(xué)內(nèi),環(huán)境優(yōu)雅,擁有全美國(guó)頂尖的圖書館和豐富的研究資源。整合營(yíng)銷研究中心教授包括廣告、營(yíng)銷、公關(guān)等多個(gè)行業(yè)、多家跨國(guó)公司,如ddb/奧美廣告、寶喬、ibm等等的具有至少十年從業(yè)經(jīng)驗(yàn)的,且在學(xué)術(shù)領(lǐng)域也頗有建樹的資深業(yè)內(nèi)人士。整合營(yíng)銷研究中心的教授課程設(shè)置包括營(yíng)銷、市場(chǎng)數(shù)據(jù)分析、品牌管理、公共關(guān)系、廣告等,核心理念為為營(yíng)銷要以顧客為出發(fā)點(diǎn),帶給顧客對(duì)品牌的全面性體驗(yàn)。研究中心的課程還與全球知名企業(yè)合作,讓學(xué)生研討企業(yè)案例,并提出行銷計(jì)劃用以解決企業(yè)實(shí)際面臨的問題和挑戰(zhàn)。如此雄厚的師資和課程內(nèi)容吸引了世界各地的學(xué)生前來學(xué)習(xí)進(jìn)修。研究中心畢業(yè)的研究生許多在世界500強(qiáng)公司服務(wù),或?yàn)楦鞔笃髽I(yè)擔(dān)任行業(yè)顧問,也有的學(xué)生自主創(chuàng)業(yè),其表現(xiàn)在業(yè)界頗受好評(píng)。

　　下面是美國(guó)西北大學(xué)imc專業(yè)2010年essay題目：

　　describe your interest in medills integrated marketing communications program. what experiences have led you to apply? how will this program help you achieve your career goals? what experiences have drawn you toward a career in integrated marketing communications and what steps you have taken to prepare for or advance your career?

　　要點(diǎn)：項(xiàng)目?jī)?yōu)勢(shì),申請(qǐng)人的長(zhǎng)短期職業(yè)目標(biāo)以及未來職業(yè)路徑。

　　tell us about a brand to which you are loyal, and why. what has the brand/company done to earn your loyalty? describe the target market/audience for the brand, and why your behavior as a consumer puts you in their target audience. what could the company do to increase your personal connection with this brand?

　　要點(diǎn)：對(duì)企業(yè)品牌和行為的深刻理解。

　　choose a statistic that made a strong impression on you (any fact or set of facts expressed in numbers, percentiles, etc.) identify your source for the data (publication, web page, broadcast report and date, etc.) what do you find significant about this statistic? why should anyone else care about it?

　　要點(diǎn)：市場(chǎng)分析工具的應(yīng)用和市場(chǎng)趨勢(shì)的判斷。

　　what do you see as the biggest challenge you would face as a student in medills imc program, and what strategies you would use to overcome it?

　　要點(diǎn)：申請(qǐng)人的性格和學(xué)習(xí)計(jì)劃。

　　通過上面對(duì)美國(guó)西北大學(xué)整合營(yíng)銷傳播碩士(imc)項(xiàng)目的解讀,相信對(duì)于很多計(jì)劃申請(qǐng)美國(guó)西北大學(xué)整合營(yíng)銷傳播碩士的學(xué)生可以參考上面的信息來提前做好申請(qǐng)美國(guó)研究生的準(zhǔn)備和規(guī)劃。